About KNF SolidWood
Design & Quality
I. LIFE AT HOME
Where it all starts
“At home” isn’t just a place. It’s a feeling. Like being in the most comfortable space in the universe. So for us, understanding people’s life at home is the most natural place to start. Every year, we visit homes all around the world to find out what people dream about. We then pair their needs with the abilities of our suppliers to create new solutions that, hopefully, will make everyday life a little better.
With what’s most important at heart
Children are the most important people in the world. That’s why we always have their perspective at heart, in all things we do. We want it to be easy to create a home that’s practical and playful, safe and imaginative – allowing for lots of together time (and for playing astronaut on one’s own).
Over the years we’ve learned a lot about all good that comes out of playing, for kids and grown-ups alike. Play stimulates creativity and makes us less stressed, and it’s an inherent, necessary part of growing up. The Play Report 2017 reveals five key motivators of why we play, as well as seven emerging play trends. In our research, we’ve found that play is unanimously seen to be a power for good, but we have also found that people around the world believe play is undervalued in modern day life.
By sharing data and insights from the research, we want to raise awareness and interest, spark debate and contribute to creating a more playful everyday life for the many people.
Furniture for change
With these findings behind us we continued the development process – aiming for a result that the kids would love (and one that would appeal to the parents too of course). The outcome, a range that includes a bed and furniture for storing, chilling and hanging out, can be adapted to different needs and so is great to interact with.
Beating the battles
Our homes are steeped in meaning and personal identity. When we live with people with different needs, tastes and expectations, it’s no wonder we can find ourselves endlessly at battle. In fact, we have found five common battles that unite us all. This year, we connected with a group of people who live in unusual or creative locations – we call them Home Pioneers. They share a way of thinking that can inspire all of us to make the changes we need. One thing’s for sure: the more we talk about how we feel at home, the more we can all beat the battles.
Living with children
We understand that raising kids can sometimes feel like a juggling act. At KNFSOLIDWOOD, we love giving families a boost in any small way we can.
By 2030, 7 out of 10 will live in cities. As living space shrinks we’re raising our focus on smart, fun solutions that save both space and money.
Rising living standards means more things. By making storage functional, fun and affordable, we make it easier to enjoy a tidy home.
II. INNOVATIVE DESIGN
Design on the factory floor
We began learning about the production of furniture 10 years ago. We had just begun to design our own furniture and needed to learn how best to match the possibilities of the supplier with the needs of the customer. Bringing the two closer together was how we would keep prices low.
Since then we’ve continued to apply these methods and to work with suppliers right on the factory floor. What we today call democratic design influences and benefits every part of KNFSOLIDWOOD - from our development facilities in Älmhult, to our suppliers around the globe, including local artisans in places like India and South East Asia. Over the years we’ve learnt that by constantly asking ourselves, “Is there a better way?”, bright ideas can come from just about anywhere, from anyone.
III. WHAT’S NEXT?
Inspiring small changes
We’re much too curious to wait around for trends to arrive. We prefer to ask, “What can we do to make things better, so that everyday life will be better?” Often it’s about little things; those small solutions in the home that make the everyday seamless, more functional and more fun.
Today, we’ve moved beyond the conventional way of looking at home furnishing. Instead of seeing rooms, we look at activities. What are people doing in the home? How do they do it, and when? We then inspire them to make small changes that will make doing those things easier, smarter and more enjoyable - all over the home
The “fluid home” focuses on creating a good flow in the home based on people’s activities. Integrating wireless charging in furniture is one of those small things that can make a big difference.
A smarter, more flexible tomorrow
With technology and economic development bringing people closer together than ever before, the world is growing smaller and tighter by the minute. Living habits and standards are changing at a faster pace. At the KNFSOLIDWOOD, we focus on creating smart and flexible ways to meet future needs at home, brought about by rising numbers of people, devices, cables and more.